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One of the most typical things we get asked by realty representatives is whether they need to have an IDX listings feed upon their site. The short answer, I don't believe so. Automatic listing feeds like IDX attract representatives due to the fact that it's a quick and easy method to get many of the listings your MLS board on your site.

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The only factor most property representatives want IDX listings on their site is since everybody else has it, so they think they need it too. Constructing a Terrific Experience is Pricey So who is utilizing IDX listings really well? It's all of the huge gamers, like Zillow,, etc

Do you like all of those real-time search maps and gorgeous display screens of listings? The bottom line is, that costs a great deal of cash to develop. For most of agents, the only method to create a much better experience on an IDX feed is with big spending plans and substantial work, which are often two things that you do not want to buy.

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It Can Be Restricting Technically speaking, automated listing feeds through plugins do not work in every location. Various cities and regions may use various feeds, which suggests you might not have access to certain features depending upon where you run. Furthermore, if you operate in numerous genuine estate boards, you require to ensure that the very same automatic listing feed is supported across all locations.

It Will Not Assist for SEO Depending on how your IDX feed is developed, you might not be doing yourself any favors when it pertains to SEO. Most of the IDX feeds used by lots of representatives are often templated and hosted on a subdomain (like listings. yourdomain.com), which does not favorably impact your SEO in any way.

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com will constantly be the more authoritative site and will constantly outrank a smaller sized website with a templated IDX feed. If everyone is utilizing the very same templated IDX feed (most are), it will have no impact on your SEO strategy, just due to the fact that you'll have too much competitors by larger, more authoritative sites.